The Room VR

  • Interactive installation
  • Launch event

For the launch of our immersive studio Allez!, we created ‘The Room’, a virtual reality R&D project that combines tactile, real worlds with virtual environments.

The experience uses realtime 3D animation and interactivity to create a truly immersive, full-VR experience. It plays with the viewer’s perception of the virtual and real world, building theatre from the moment you entered the room.

We’ve gained valuable feedback from this research and are pushing on with further development into the field of virtual reality for brands – watch this space!