A key objective of the project is to bring the different websites into a cohesive suite on a single platform, allowing for new sites to be launched with minimal effort and current ones to be managed more effectively. The Bloomsbury team are also keen for the new sites to support the business’s move towards being a more direct-to-consumer retailer.
The websites include:
Bloomsbury is a leading independent publishing house established in 1986. It initially launched with quality, adult fiction titles – a tradition it has maintained. Following a large number of acquisitions, it now also runs a large academic division and publishes over 2,000 titles a year. It is best known as the publisher of Harry Potter.