Sam Hodges, Senior Designer
A richer experience
Motion provides untapped possibilities for brands to express themselves, by creating rich, immersive experiences that broaden emotional impact. While static design can lack empathy and warmth, motion sparks our senses and triggers a positive response. It’s a way of adding more meaning to a brand’s digital experience, whether introducing an element of play to hold interest, or demonstrating inventiveness to reinforce trust.
That was the thinking that went into our work for The Mill, a global creative partner to agencies, production companies and brands. To tell The Mill’s story in the most accessible and impactful way, we developed a new site built around an ‘infinite canvas’, where motion is essential to the functionality.
The result is almost hypnotic, serving up user journeys that can satisfy any degree of curiosity. On both desktop and mobile, the way users navigate content relies deeply on motion. By guiding, enhancing and providing feedback, movement is integral to the site.