The release of the study – under the strapline ‘Real Girls, Real Lives, Connected’ – has been timed to coincide with International Day of the Girl. Bringing together the voices of more than 3,000 girls and boys across 25 countries, it highlights that, while there are huge opportunities for mobile to improve lives around the world, access is far from universal and, once again, girls are being left behind.
We developed the look and feel of the research reports, as well as a full suite of stakeholder and investor communications to promote them. This included long and short-form films, social content, a large-screen presentation for the Social Good Summit and the digital hub for the partnership.
Aligning to the Girl Effect brand, but with a tone more suitable for investors, the creative puts girls front and centre. Being both optimistic and future-facing, it’s designed to encourage involvement in creating a better future.