Every Brand Hub we create is built with users in mind. We use the same UX principles we apply to consumer projects, by understanding how people will use your Hub and what they need access to most often. Then we develop the most effective navigation structure around those journeys.
They’re easy to maintain, update and host – either by us or your IT team – saving brand managers countless time and effort.
We devised a new brand design language for Auto Trader, working closely with their brand, marketing, UX & design teams. But the new assets and voice would be used by many more people across the business. A Brand Hub translated our work into clear guidelines, accompanied by packs of downloadable static and animated assets. And an editorial section introduced the new brand personality and voice, ensuring the various teams understood why the brand was evolving as well as how to implement it.
Don’t get caught in the whirlpool and drown in guidelines. Swim with the digital current and develop a Brand Hub, to bring coherence to your brand and power to the people who work with it.