Internal communications don’t always get the love they deserve. When companies rebrand, attention is lavished on customers and prospects, while employees often get the cold shoulder. This is a mistake.
Your employer value proposition doesn’t just drive the culture teams experience every day, it persuades potential recruits to join in the first place. An inspiring and coherent internal brand identity is crucial in terms of educating, engaging and informing these ambassadors for your organisation. This dynamic and reactive space sets the tone before day one.
Suddenly, the world is working remotely. Business leaders and employees alike are realising the importance of strong internal communications teams, platforms and messaging. Employee communications are in the spotlight now. It’s time to focus your attention on getting it right.
The pandemic crisis has transformed the way organisations view their internal communications. As businesses look inwards at what holds their culture together, they see hard-working teams who are leading the way through ever-more immediate and informal channels.
To continue this achievement, those teams need a flexible system of tools, platforms and assets. It may have taken a serious global event for internal communications to be taken seriously. But by investing in industry-leading internal brand identities, they can evolve and grow in brighter times to come.