As streaming platforms battle over content libraries and new business models, the user’s primary touchpoint with streaming remains their screen.
While content is the main factor users consider when choosing a streaming service, it’s table stakes – user experience matters too. Great content might reel consumers in, but compelling experiences keep them hooked.
Yet the experience of most streaming platforms leans heavily on legacy design patterns. It can feel impersonal and transactional, like a utility.
We think there’s an opportunity to do more. To create something that pulls people deeper and closer. That supports escapism and enjoyment.
So we ran a week-long studio project to explore how we might create a more meaningful and satisfying discovery and watching experience. We spoke to people about their experiences with streaming and explored how we might solve their frustrations and problems through design.