The need to adapt
The Museums Association represents 10,000+ individual members, 1,500 institutional member museums and 250 commercial companies. Its vision is to develop socially engaged and participatory museums at the heart of their communities, but an outdated site experience and tired brand were holding up this evolution into a campaigning organisation. We were challenged to create a site which balanced today’s audience needs with the association’s aims, while updating a brand identity which was rooted in the world of print.
Museums are not about buildings and objects, they are spaces to have your perceptions challenged and your ideas broadened.”