The need to adapt
Playlister has an enviable client list, featuring brands like Chateau Marmont, Grupo Mambo and The Standard Hotel Group. Through in-depth consultation and painstaking research, the team creates a bespoke library of fully licensed music that is unique to each client. But this distinctly human, hand-crafted approach wasn’t reflected in an identity which felt more aligned to a tech platform than a team of specialist tastemakers. It was time to stand apart from the algorithm-dominated sector.
Fashion is about emotion, and their music plays such an important part in portraying my vision.”